Why it would work?
Instead of being printed on high detail paper or matt, we only used low end glossed poster paper, the same you see on band posters on the side of the road that deteriorates quickly.. But this is the catch, and is used to our advantage. These advertisement will be printed on a nearly life scale size mirror, where if you have having a cigarette, it feels like you are either looking into a mirror or these people are in the advertisement are their with you sharing the same air. Like any crappy advertisement like this, you will have certain people who will likely graffiti or try destroy these ads.. Which comes to our advantage.. The more rundown the ads look, the more they look as though they come from a previous generation where they have been left behind, and even the notion of ‘quiting smoking’ as gone out of fashion.