Oh, Heineken. Sweet Heineken. Be mine.
For the majority of us, the Valentine season never works in our favour. We want it to end before it even begins, as the reality usually ends up something like this – Opening scene out of Bridget Jones Diary
Watch the clip here.
or for those in relationships, your partner ends up being completely and utterly pathetic and failing to really hit the Ryan Gosling level you were expecting.
I formulated a way for Heineken beer to be ‘People’s Valentine’ – a way that makes the brand fill that vulnerable and desperate spot people are looking for during this season. It doesn’t necessarily advocate drinking, but it does attempt to create a beer that just ‘gets people’. This concept could literally be seen as one big ironic joke, or it could actually have some meaning for those who still take Valentine’s Day seriously – similarly to kid’s who still have Xmas spirit.
It’s a win/win either way.
Packaging Design / Event Strategy