Yawning is contiguous. 

Yawning when others yawn, the study suggests, is a sign of empathy and a form of social bonding.  Your eyes shut closed, open your mouth wide, your whole body tenses up – sounds  almost more like an orgasm doesn’t it? (Cumface for the more perverted). 80% of smartphone users check their mobiles devices within 15 minutes of waking up, and around the same percentage have at least checked one form of social media before being their work or study routine. 80% of smartphone users check their mobile devices within 15 minutes of waking up each morning.

Instagram / Snapchat Video Campaign.

What is different to other Anti-smoking campaigns – 

You see the groups of smokers outside of commercial buildings and hospitality areas like bars and restaurants, where they are now restricted in most of the western world now to smoking in these designated areas. The opportunity lies in taking advantage of the time someone spends in this position smoking their cigarette – pondering and star gazing. It’s a extended time period to communicate the message. This campaign does it require purchasing of advertising shells and television commercials in order to send our message.