How do I attack the market?
When a computer falls asleep or goes into screen saver mode, you ‘wake it up’ but playing with it. No one has been able to see the relevance in communicating a message via screensaver but if it could be handled by an IT department and the intranet, you could affectively intervene before staff left the office. Every computer linked to a work network plays a series of journeys as a screensaver, travelling through urban and rural settings. Some of these journeys have no problems, others slowly drift off or into the middle of the road causing an accident.