Driver Fatigue Software Build / Agency: Um Australia
I made a costless solution to prevent driver fatigue road accidents in Australia. Unlike most the world, the number of Australia people who drive to and from work greatly exceeds the number that use public transport (71%). Government research shows these commuters are the most perceptible market to ‘driver fatigue’ related causalities and road accidents.
There are two key elements to fixing this issue –
1. Making sure you involve employer-staff relationship in the quest to help influence behaviour and stop last minute decision where employees decide to drive home tired. This should be part corporate social responsibility strategy for employees.
2. Ensuring whatever medium we utilise can communicate to drivers, is in fact able to influence behaviour when staff are contemplating getting behind the wheel tired. (Not using TVC, Billboard media space as they only seen once their vehicle is in operation or on the road).
Special Build (Software) / Corporate Partnership
Note: these is my preliminary illustrations for pitching.