Driver Fatigue Software Build / Agency: Um Australia

I made a costless solution to prevent driver fatigue road accidents in Australia. Unlike most the world, the number of Australia people who drive to and from work greatly exceeds the number that use public transport (71%). Government research shows these commuters are the most perceptible market to ‘driver fatigue’ related causalities and road accidents.

There are two key elements to fixing this issue –
1. Making sure you involve employer-staff relationship in the quest to help influence behaviour and stop last minute decision where employees decide to drive home tired. This should be part corporate social responsibility strategy for employees.
2. Ensuring whatever medium we utilise can communicate to drivers, is in fact able to influence behaviour when staff are contemplating getting behind the wheel tired. (Not using TVC, Billboard media space as they only seen once their vehicle is in operation or on the road).

Special Build (Software) / Corporate Partnership 

Note: these is my preliminary illustrations for pitching.
The Driver Fatigue Screen Saver 

Think about most stereotypical screen savers you have seen? They are slow, majestic moving/zooming National Geographic style photography. The solution involves installing screen savers to all work computers that feature a first person driving perspective driving down a street or highway (see below). The time around 3pm where drivers start to go home or statistically lack energy – these screen savers come into effect on every computer in the office. In some scenario, this car makes it home, and in others it will slowly drift off the side of the road and create an accident. Eventually you are presented with a message (advertisement) that reminds you not to drive home tired tonight.

The end game?

It’s like Russian roulette – you never know deal you will get when you get behind the wheel of car tired. The inevitable response to seeing a crash or seeing most advertisement is to shake your mouse, and ‘wake up your computer’ (Pun Intended). Whether you are paying attention or not, it’s disturbing. It’s a free message that most corporate IT servers can handle.