How do we make more consumers test Sony VR products?
Those who use VR – love it. The notion ‘once you do that, you will never go back’ legitimately sums up the mass critic of this technological innovation. This Sony future concept is based on creating a way people cannot only stream live music, but through VR technology allow consumers to take a first person perspective of their favourite music artists as they play at festivals, even swapping between different band members during the show. Using your PlayStation as a hub tool you can browse through an entire festival timetable, take a front seat or a rockstar view and literally feel the sensation of VR entertainment as an entertainer.
Once upon a time, the idea of artists having a music video was the most pioneered element of the industry. This could be a landmark for building another dimension to the music industry. Be the musician. Create an experience that checkmates the notion ‘you need to be there to know what I was talking about’.