SYOU Sneakers Colombia
SYOU is a concept started by a Nike brand strategist working out of Africa prior to the 2010 South Africa Football World Cup. They saw the creative potential and production resources of these African countries and formulated a way they can tell a story to the rest of the world – through sneakers. SYOU unearths artistic talents amongst countries better known as dangerous, dark corners of the globe. All products are produced in the same country as the talents are from, with the talents receiving a percentage of profit from every pair sold.
UX Design / Brand Art Direction / Social Media Strategy